Personal relationships play a huge role in the organization of a company. There is no doubt that employee communication has an integral part in the success of external relations. Networking has to start with the internal relationships so that employees maintain good customer experiences and work cohesively towards their organizational goals. A quote from Chapter 10 reads
When organizations achieve effective employee communication, the results include more satisfied and productive employees, improved achievement of organizational goals, and improved customer, community, and investor relations.
Both networking and personal relations directly influence the media relations surrounding your company. The goal of internal media is the improvement of relationships between employees and management. An organization must find out what type of internal media is most beneficial toward their goal. Personal relations, networking, and media relations are tied together in dependent and always changing relationship.