Media relations is a press release or feature that becomes a news story. In order for the press release to be published your name needs to be known. It’s all about doing whatever it takes to make the media want to cover your story.
It’s a part of public relations with relationships. It’s crucial to know the people in the organization, know their demographic and be trustworthy. Develop a personal relationship before asking for favors.
Success in media relations will be met with three steps.
1. Know people within the organization.
2. Allow those people to trust you.
3. Know the demographic so that your press release is consistant.