” Corporate citizenship needs to be a priority, and the public has a right to expect good corporate citizenship.” (pg 228)
For corporations meetings these needs is not always a simple matter. There are four major challenges they have to overcome to gain social responsibility.
1. The issues are not static.
2. The priorities vary among publics.
3. The problems are complex and not easily solved.
4. It can be difficult to satisfy the public’s expectations.
Corporations want to be seen as good neighbors, and they always want to be addressing social problems. If corporation can face these four challenges listed above they will succeed in having social responsibility.