Corporations want to be seen as good neighbors, working alongside government agencies and other organizations to address social problems.
This concept targets the mentality behind many organizations in today’s society, and corporate citizenship is said to be a priority for many organizations (p.228).
The problem I conclude from the textbook is that most organizations, if not all, have multiple publics. These publics are opinionated about the organization’s philanthropy, and so the organization has to choose who to please. Why not choose to please the largest public?