If your life came complete with background music, what would be playing right now?
Public relations specialist for Sarah Evans, prsarahevans,has done an incredible job with following the advice from Lori Merricks, of Luckie and Company.
This tweep knows how to get personal. As shown in the quote above, by asking viewers personal questions, it allows the audience to feel as though they are being approached by a friend instead of someone marketing a person or product.
Although Merricks mentioned this in her speech to our class, seeing it on twitter has proved that the theory was true. Individuals are more likely to adopt an idea or product if they like what it is they are seeing.