Personal relationships play a huge role in the organization of a company. There is no doubt that employee communication has an integral part in the success of external relations. Networking has to start with the internal relationships so that employees maintain good customer experiences and work cohesively towards their organizational goals. A quote from Chapter 10 reads
When organizations achieve effective employee communication, the results include more satisfied and productive employees, improved achievement of organizational goals, and improved customer, community, and investor relations.
Both networking and personal relations directly influence the media relations surrounding your company. The goal of internal media is the improvement of relationships between employees and management. An organization must find out what type of internal media is most beneficial toward their goal. Personal relations, networking, and media relations are tied together in dependent and always changing relationship.
The “write” way to effective writing can be summed up in about 5 simple things I have learned through reading and examining pages 135-137 from our PR Principles textbook, Public Relations: The Profession and the Practice.
Here are 5 great tools that will not only foster the growth of your writing but will help to make sure you are doing it the “write” way:
1. Write simple.
2. Use ACTIVE not Passive voice.
3. Be specific.
4. Know who you’re trying to target. Who is your target audience? Who are you trying to reach?
5. Use inverted pyramid style. Most important information always comes first!
Writing in a simple way will not only help you enhance your writing but will also allow you to become a better PR writer. Using resources such as Twitter will force you to simplify your sentences and help you to be more specific because Twitter only allows you to post up to 140 characters per message! Use Twitter daily to strengthen your writing.
Over the semester I have not been using my Twitter account very much. Most of what I have tweeted or retweeted about has been PR related and pertains mainly to what our blogging activity for the week is for class. I think that Twitter is a great resource for real-time, valuable information but it is not something that I enjoy participating in, especially posting tweets or retweeting.
I do not feel that it is necessary for an individual to let all of its followers know everything they are doing, feeling or even thinking at that very moment. It is not something I enjoy spending my time doing but that I do feel can be very beneficial for some companies and individuals who are trying to get information out to their particular info-seeking publics.
To Tweet or NOT to Tweet is the question…I choose NOT.
As I reviewed my Twitter activity from the past semester, it became blatantly obvious that Twitter is not “my thing”. I have a total of 19 tweets, 12 of which are PR related original tweets and retweets. Sadly, that is a very low number and I’ve realized other tweeters have far surpassed that number, tweeting at least once a day. Most of the social tweeters out there tweet every 2 hours! There’s constant witty updates about their friends, moods, and everyday events of their lives. I’m not bashing twitter fans, i just can’t seem to figure it out and get on the bandwagon. I like tweeting when I have something to say but often times I find myself searching for something of worth to send out to the world. The introvert in me is struggling to actively tweet. I don’t like to tweet simply because i would rather talk to someone in person than send a statement out to the masses. I would rather be intentional and invest in the lives around me than search Twitter for updates. Most of the social uses of twitter are purely for gossip. I respect the social media tools used through twitter and can definitely see how they expand and fuel networking. But i don’t understand why our generation needs to broadcast ourselves as individuals. There is a lack of communication suffocating in the vast amounts of information.
Maybe I’ll get used to it. Maybe I’ll find my niche and enjoy updating the world! Is there a class on Tweeting? 🙂
But until i master the art, I’m going to get off the computer and go find out what’s going on for myself.
I have sent a total of 86 tweets for the semester. Almost all of my tweets, with the exception of one or two, are related to PR, advertising, marketing, business or career topics. I am a big fan of retweets, I feel like if someone has a very good tweet posted I want to read the article, and also give everyone a chance to read the article as well. As far as original tweets, I rarely send them. I just find that I have nothing to say related to PR or any of the other various topics that would be appropriate to send a tweet about. I would not say that I dislike tweeting, however I realize being able to tweet and having an understanding of how to work Twitter is huge when pursuing a career in PR.
After reading pages 135 through 137, I did not learn anything new in the first section. In the class writing and editing, JMC 300, we are learning all about the effective styles and tips for writing a successful article or press release. All of the tips mentioned in our book are put into our heads on a daily basis while in JMC 300. However, I feel as though all of the tips listed in the reading are the key to having a successful career in PR. The tip I struggle with the most would be wordiness. I enjoy adding fluff into my writing, however after being in JMC 300 my wordiness is decreasing.
As far as Media selection, after reading this section I was able to thoroughly grasp the concept of controlled and uncontrolled media. The class principles of public relations, is teaching us right now how to utilize one of the major controlled mediums, the World Wide Web. By blogging and tweeting we are learning key tools that we will need to take with us and apply to the world of PR when we graduate and begin the search for a job. Tweeting is a great tool to use when trying to become a better PR writer. By having to limit your tweets to 140 characters you are learning how to optimize and get your message across in as few words as possible.
Media relations is a press release or feature that becomes a news story. In order for the press release to be published your name needs to be known. It’s all about doing whatever it takes to make the media want to cover your story.
It’s a part of public relations with relationships. It’s crucial to know the people in the organization, know their demographic and be trustworthy. Develop a personal relationship before asking for favors.
Success in media relations will be met with three steps.
1. Know people within the organization.
2. Allow those people to trust you.
3. Know the demographic so that your press release is consistant.