“In the future, the Web you know will be based on the Web that knows you,” a quote from PRSquared’s newest post, The Future of Marketing.
This quote deals with the fact that social media is not just a cool trend, but the future of marketing for those in public relations and advertising. It clearly summarizes how websites will be able to use technology to know what their publics are interested in, and those in public relations and advertising can use the information to target their message more precise.
Facebook is a good example of a social media site that already uses this technique, and because it can secure target advertising to those in public relations and advertising, it can charge more money for their advertising.
In the future, this will benefit both those in public relations and advertising, as well as the websites that choose to invest in the technology that will allow them to “know” the publics.