“Luckie” to be in this class!

Last week we all learned a whole lot about the world of PR and social media. Thanks to Lori we were able get an inside view of what its like to work for a big PR Firm. As Lori explained, Luckie is much more than just PR because it also covers marketing and advertising. These are five of the most important things I took from her visit:

  1. The importance of brand marketing: it delivers a clear message, confirms credibility, motivates the buyers, and promotes customer loyalty.
  2. “you have to know the product as if you we’re working there!” This stresses the significance of knowing your client and their company.
  3. PR is dialogue– NOT monologue. Some of the key influencers are journalists, consumers, and bloggers.
  4. Know current events like it’s your job! You should be up to date with whats going on in the world and with your clients.
  5. Lastly, I learned that the term research in the world of PR simply means to know your client from the inside out. In order to represent them you need to become a part of their team and take the time to get to know them. You have to know the atmosphere!
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