I am following “The Proactive Report”. The writer, Sally Falkow, is in the midst of publishing a series of PR tip sheets on social media. This week she tackled the social media of Twitter. She discusses how Twitter is changing news, as we know it. Also, how it is not a matter of whether you need an account, because you do, but how to use this social media in your favor for PR.
I am now going to go through her ten tips that she offered. First, she said to find your Tweeple. This means to go through and search to find what everyone in your community is finding to be important. Second, use Twitter to find and follow people who you think might help you out or who you could help you learn new tactics. Third, set a goal of something you wish to achieve through using Twitter. Fourth, make your tweets fun and interesting because you want to keep the people who are follow you entertained and coming back to your twitter to check for updates. Fifth, she says to not treat it like another broadcast medium. She says to use to engage and build relationships with fellow tweeters. Sixth, post a tweet everyday. Seventh, use hashtags (#). Eighth, be aware and up to date on the latest news being posted on Twitter. Ninth, use Twitter to help other people on Twitter. She says to be generous with your re-tweets to help them promote their content, and even reach out to other tools like, StumbleUpon or Del.icio.us, so other people, outside of Twitter, can see it too. Tenth, use Twitter to build strong relationships with people and try to create a connection. She suggests inviting tweeters to your blog, friend them on Facebook, and even further it to meeting face to face.
The reason why I chose to write about this particular post is because I have just entered the world of Twitter because of our PR class, and this really took Twitter and put it in perspective for me. After reading this blog my eyes had been opened up to just how much stuff I could do with my Twitter account. It helped me see that I have such a powerful tool just sitting in my bookmarks on the browser of my computer. This blog though is focusing on getting ready for what PR will be in the year 2010, and I for one am up for hearing all about it!!