Author Archives: Sheree

About Sheree

I am a lawyer and assistant professor of journalism and mass communication. My interests include: running, hiking, music, cooking, reading, animals, classic movies and TV, and Internet media. I support local foods, locally-owned businesses and sustainable agricultural practices whenever possible. We create the society and culture we want to live in by the choices we make every day. We shape our world through the products we choose to purchase, the foods we choose to eat, the way we treat other people, the way we treat creation, and the way we spend our time. And in these choices we are constantly re-creating our own self.

Why Typos Matter: Exhibit A

I spend a lot of time reading your blog posts (and other writings) and I always mark typos, even the ones that really don’t matter. Here’s why:

Santorum’s Subject Line to Reporters from Ragan’s PR Daily

Sometimes, typos can be really, really embarrassing.


PPT for February 27 Class

Rand asked if I could send him the PPT for Monday’s class. In light of several absences, I thought it might be helpful to make it available here (the content is directly from the textbook, Chapter 6).

PR-Feb27

Since it just creates a link, I’ll look into publishing on Scribd or SlideShare to embed the slides here., as well.


Test #1

Test #1 is a take-home exam. It’s due at the beginning of class, Friday, February 24.

Your answers must be typed (except for the matching items).

For your convenience, the test is available for download here as a Word document:

PR-Exam1-Spring2012


Should You Work in PR?

12 most obvious ways to know you work (or should work) in PR: a blog post by Kirsty Shaw.

This links you to the blog post I referenced in Test #1.

 

 


PRSA Definitions

After much research and analysis, PRSA has proposed three options for a new definition of Public Relations:

PRSA-Definitions


Infographics as News Release

This post on Ragan’s PRDaily talks about what might become a trend: Infographics as Press Releases

I’ve embedded one example–from the corporate communications site of SC Johnson:



SC Johnson Sponsors 20th Anniversary Survey, Finding Shifts in Consumer Green Attitudes and Behaviors


Writing Advice

Writing is probably the most important skill in a PR pro’s arsenal. Here are some important tips:

10 Tips on Writing Well


Kara Kennedy Speaks to Principles of PR class

April 8, 2011: Kara Kennedy spoke about nonprofit PR.

Kara Kennedy from Sheree Martin on Vimeo.


Welcome Andrea Walker to #JMC492PR

Happy to welcome Andrea Walker, owner of W Social Marketing as our final guest speaker of the semester.

Follow Andrea on Twitter: @andreafwalker

Andrea’s LinkedIn profile


Welcome Kara Kennedy to #JMC492PR

Today’s guest speaker is Kara Kennedy, Director of External Affairs for the Brock School of Business at Samford University.

Kara has a background in nonprofit PR and continues to do volunteer PR work for nonprofit organizations.

Kara’s LinkedIn profile

Kara on Twitter: @KaraKennedy


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